Content Marketing Services

Content Strategy

You know your company needs content, but you can’t craft materials that your target audience actually wants to read. Worse, your competitors seem to publish viral content on a weekly basis. What’s the secret?

Content marketing success starts with an effective strategy. Basically, you need to know what to write before you write it. I can help you build and implement a stellar content marketing strategy that will drive traffic to your site, build relationships with potential customers, and eventually, produce sales. You know, all the stuff content is supposed to do.

Blogging

Long-form blog posts are a great way to drive traffic to your company’s website, establish your authority, and prepare prospects for a sale. You just need to know how to write them correctly.

I’ve written close to one thousand blog posts over the last few years for a range of different clients. 150+ of them have hit the first page of Google search results for their chosen keywords.

I know how to conduct in-depth research and craft valuable articles that please humans and robots. I can do the same for your business.

Ebooks + White Papers

Website traffic is great. But if you don’t turn those visitors into bonafide leads, you won’t be able to fully capitalize on all of the attention you generate.

Ebooks and white papers give your company the chance to further establish its expertise and build its pipeline. How so? Ebooks and white papers can be given away for free in exchange for a prospect’s contact details.

I can craft must-read ebooks and white papers for your brand. That way you can contact (and sell to!) your prospects whenever you want.

Case Studies

Your company has to earn its audience’s trust before it can make consistent sales. Blogging will help with this, but nothing builds trust better than a well-written case study.

I think about it like this: you wouldn’t buy a new product on Amazon without reading reviews first, would you? You customers are the same. They want to know you can deliver on your promises before they purchase.

I have experience interviewing customers and writing compelling case studies that help my clients close deals.